Words that make you feel

Words not only express ideas and contain information but many also transmit emotion. Just try reading the words below, one line at a time and see how they make you feel. Happiness           Healthy             Success           Celebration Misery                 Depressed         Failure            Sadness Taking into account the impact of these words on you, it should come as no surprise that you are much be likely to have a positive influence on your listeners and readers if you choose words that evoke positive emotions. This is particularly important when it comes to words that may mean essentially the same thing but could pack a very different kind of emotional punch. Consider for example: “thrifty” vs “cheap”                  “strong” vs “forceful”                “prudent” vs “cautious” Being aware that words can mean different things to different people – and understanding which words may have negative connotations for those you are addressing –  will support you in making appropriate choices to build the the kind of feeling that best serves your purpose. In general, people like to be spoken to directly and to feel engaged and involved. Instead of talking in abstract terms or using the passive voice, sprinkle your dialogue “you” and “we” and “us”; when you are aiming for cooperation try replacing “Will you please do…” with “Let’s do…” No-one wants to feel confused, bored or insulted either. So keep your language and sentence structure simple, clear and jargon-free; use verb-driven language to create a sense of action and excitement and stay away from all words that imply judgements or could be interpreted as offensive. Here is a real life example of...