Understand how readers read
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Express complex ideas in clear and simple language.
It is only during the second step that a totally successful communication process can be completed and comprehension can take place. However, the reader must have some energy in reserve to do this. The writer who uses complex sentences containing words that are obscure and unfamiliar places too high a demand on the reader during Step 1. When this happens, the reader struggles to grasp what is in the message and how it has been written, using up a disproportionate amount of the brain’s energy. The energy store is too low to complete Step 2. Writers who are sensitive to the reader’s needs realise that even complex ideas can be expressed in clear and simple language. Following this guideline helps to make sure that the communication process can be successfully concluded. The Training Box recommends...
Understanding how readers read forms part of our programme: “Business Writing Skills” view details
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