“Stories, metaphors, myths and legends, together with their relatives anecdotes, similes and analogies – have all been used as methods for communication and teaching since time began..”

Margaret Parkin

In her book, Tales for Trainers, Using Stories and  Metaphors to Facilitate Learning” (Kogan Page, London, 1998), Margaret Parkin  encourages trainers to harness the power of storytelling to communicate information, educate and motivate in ways that stir the imagination.  Storytelling as a technique to capture the listeners’ interest, however, is relevant for everyone who would like to make their point not just at a surface level but also to help listeners to find personal parallels and sometimes to reflect on more difficult issues in an accessible way. Everyone loves a good story!

With a little bit of practise, and following a simple outline, anyone can learn to use them very effectively in presentations, speeches or in general conversation.

The “Story Spine”
As developed by Ken Adams and described by Kat Koppet
“Training to Imagine”, Stylus Publishing, USA, 2001

You fill in the blanks…iStock_000000992086Small

Once upon a time…
But one day…
Because of that… (repeat as necessary, probably 3 times)
Until finally…
Ever since then…
(Optional:  And the moral of the story is…)

To begin with, start your practise by taking any story or fairy tale you know from childhood – we are sure you can make it fit this template. Next, experiment with your own stories to recount your experiences. Play with the wording and links to stamp your ownership on the story. For example, “Once upon a time…” could be “10 years ago, when I first joined this company…” Add detail to make the story more compelling and create strong visual or emotional associations. When you are ready, use your story to capture the attention of your audiences.

If you choose personal coaching with John, he will help you to practise this technique