For both men and women, networking is an integral part of furthering career plans. With a wide focus on getting more women into senior positions, it seems men may nonetheless have an advantage in the way in which they use networking and conduct their networking conversations. The difference in some aspects of male/female behaviour leads to different communication and conversational patterns when there are newtworking opportunities. The conclusion? Women need to work the room more and with a stronger focus on marketing themselves.
This article from Personnel Today offers insight into the different approaches and some great tips for women who would like to improve their networking style.