1. There is no such thing as one definitive CV or cover letter: have a good final draft of each but it is essential to tailor what you send off to match the demands of each specific job application /employer.
2. The CV and cover letter are marketing tools: be sure to present your best experiences using positive language and don’t be shy about detailing your relevant skills and competencies.
3. Be concise and make every word count: it is demanding to write something that is both meaningful and compact but do focus on this to get the best result. With on-line applications, be sure to respect word count limits.