Analyse your audience

Analyse your audience

“Talk to people about themselves and they’ll listen for hours.” Benjamin Disraeli, 1804 -1888, British Prime Minister All too often, presenters and speakers become caught up in their own story and fail to find common ground with their audiences. This leaves listeners...
Enriched language in communication

Enriched language in communication

“Enriched communication is the essence of motivation and commitment.” Sue Knight,  NLP at Work We have chosen three of the most important ways you can enrich your communication, appealing to the eyes, ears and feelings of your listeners with your choice of words....
The science of influencing

The science of influencing

If influencing others isn’t luck or magic – could it be science? Robert Cialdini has spent 30 years studying how people are influenced. His work is both compelling and ethical and proven by scientific methodology. In writing his book, Influence: The Psychology of...
Storytelling: an essential part of human nature

Storytelling: an essential part of human nature

“Stories, metaphors, myths and legends, together with their relatives anecdotes, similes and analogies – have all been used as methods for communication and teaching since time began..” Margaret Parkin In her book, Tales for Trainers, Using Stories and ...
Rise to the challenge of impromptu speaking

Rise to the challenge of impromptu speaking

It can be very daunting to be asked to “say a few words” at a party, dinner or special event – especially if you not given any advance notice. In many ways though, the duty or social speech differs substantially from a business presentation or speech and is much less...
Show your listeners that you value them

Show your listeners that you value them

In order for your views to have value when it is your turn to speak, you need to show your listener(s) that you value them so they will appreciate you. 1.Remember and use names: make a point of storing up the name of someone you meet for the first time and use the...